Since 2020, we’ve focused exclusively on developing and deploying our cost engineering SaaS — built from first principles and continuously refined through direct, real-time feedback from our customers.

This is the year wise summary of our journey so far.

Progress in years

2025

xcPEP SaaS is now live at top-tier firms across automotive, home appliances, and consumer electronics sectors. A growing number of services customers are transitioning to xcPEP’s SaaS model.

2024

Launched xcPROC to address data gaps in raw material, machine, and labor inputs—extending our product ecosystem beyond xcPEP.

2023

xcPEP took center stage in our offerings, while traditional services were scaled down to prioritize product-led growth.

2022

Became the dominant player in EV Should Costing—serving 3 out of the top 5 EV makers across categories.

2021

Enhanced xcPEP capabilities through advanced Should Costing algorithms. Started working with home appliance, consumer electronics and off highway vehicle manufacturers.

2020

Strategic pivot: discontinued non-core services to focus entirely on xcPEP and Should Costing solutions.

2014-2020

We offered a wide spectrum of engineering services covering design, simulation, testing, teardown benchmarking, performance benchmarking to automotive customers. Should Costing was a part of our offerings during this period and ASI Datalab (now xcPEP) was an internal tool.

Vaibhav B Kumar

Founder & CEO

Pratik Kumar Shukla

Co-Founder & CTO

Shivam Tiwari

Head - Operations

Alexander K A

Head - Engineering

Software Development

Develops and maintains our products.

Solution Architecture

Configures xcPEP for individual customer's needs.

Data Research

Conducts primary and secondary research for cost data.

ASI Engineering

Custom projects, Cost Lab setup.

DevOps

Manages our SaaS infrastructure in cloud.

Information Security

Protects data across all our operations.

Information Technology

Manages all our IT assets except SaaS infrastructure.

Business & Support Functions

Sales, Marketing, Finance, HR and Admin.